Privacy Policy

At The Blanket Project, accessible via blanketproject.in, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or purchase our products.

By accessing or using our website, you consent to the practices described in this policy.

Information We Collect

1. Personal Information

When you interact with our website, place an order, or contact us, we may collect:

Full name
Email address
Mobile number
Shipping and billing address
Order and transaction details

Payment Information:
All payments are processed securely through Razorpay. We do not store or have access to your credit/debit card details, UPI IDs, or banking information.

2. Automatically Collected Information

When you browse our website, certain information is collected automatically, including:

IP address
Browser type and device information
Pages visited, clicks, and browsing behavior
Date and time of visits
Referring URLs

This data helps us improve performance, security, and user experience.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies for analytics and marketing purposes. These include:

Google Analytics – to understand website traffic and user behavior
Meta Pixel (Facebook Pixel) – for ad tracking, retargeting, and conversion measurement
Google Ads Tracking – for advertising performance and remarketing

These tools may collect anonymized or aggregated data and may use cookies or similar identifiers.

You can manage or disable cookies through your browser settings. Disabling cookies may impact certain website functionalities.

How We Use Your Information

We use your information to:

Process and deliver your orders within India
Communicate order confirmations, shipping updates, and support responses
Send marketing communications via email and WhatsApp, where consent is provided
Run targeted advertisements and measure campaign effectiveness
Improve website performance, security, and customer experience
Prevent fraud, misuse, or unauthorized activity

Marketing Communications

By providing your contact details, you consent to receive:

Promotional emails
WhatsApp updates regarding offers, launches, or important announcements

You can opt out of marketing communications at any time by:

Using the unsubscribe link in emails, or
Contacting us at support@blanketproject.in

Transactional and service-related messages may still be sent even after opting out of marketing messages.

Data Sharing & Third Parties

We share your information only with trusted third parties when necessary, including:

Razorpay (payment processing)
Courier and logistics partners (order delivery within India)
Analytics and advertising platforms (Google & Meta)

All third parties are contractually obligated to protect your data and use it only for authorized purposes.

We do not sell, rent, or trade your personal information.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to:

Fulfill legal, tax, or regulatory requirements
Complete transactions and provide support
Improve our services and comply with applicable laws

Children’s Privacy

Our website and services are intended for individuals 18 years and above. We do not knowingly collect personal data from minors.

Your Rights

You have the right to:

Request access to your personal data
Request correction or deletion of your data
Withdraw consent for marketing communications

To exercise these rights, email us at support@blanketproject.in.

Compliance With Indian Laws

This Privacy Policy is governed by the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.